Corporate Blogging: A new marketing communication tool for companies.  

Posted by Steven

CORPORATE BLOGGING


A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.Company blogs executed well build credibility and project a message of selfconfidence.Examples of reasons to start a corporate blog would include; Employment Branding, ProductLaunch, Public Relations, Marketing Campaigns, Consulting Services, Vendor Relations, Media Relations,and Innovative Ideas used to established Industry Expertise.

Blogging evangelists often speak of a conversation taking place in marketplaces.Participating in the blogging world gives companies a competitive edge in that conversation. Bloggers are early adopters, expert networkers, and skilled at gathering competitive intelligence. Companies who start a blog canbring those skills in house and learn the language and etiquette of blogging, learning to engage these individuals in achieving goals. Companies that fail to engage in this conversation now will find themselves playing catch-up for years to come.Corporate blogs primarily are used for national branding. They allow companies to present accurate information without the filter of the media or advertising.

Marketing blogs can be used to amplify marketing messages through traditional channels. The use of a blog allows a company to provide a destination of information for consumers, from commercials to promotional coupons, to directions on how to use products.Employment blogs allow a direct connection to online communities, increasing the number of qualifiedapplicants by identifying communities of interest and building a loyal talent pool. Public Relations blogs allow a corporation to put a human touch in place of the often used “corporate speak.”




From pictures of employees to CEO blogs, to instructions on how to interview, public relationsblogs remind readers that your company is staffed by real people.These are few examples of successful corporate blogs Microsoft, GM, T-Mobile, Emerson, IBM, Pfizer, Boeing, Google, Sun.

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