An important aspect of business efficiency is the cycle time, defined as the total time that it takes to complete a recurring task—usually one essential to the business's output. An example in e-commerce field would be the time total spent by receiving an order from customer preparing invoices or receipts , preparing product (mostly in digital form) , delivering process and transaction. Task that may be repeated thousands or millions of times.

E-commerce allows people to carry out businesses without the barriers of time or distance for example Dell and FED-EX. It might be day or night , 24-hours a day , purchase or sell anything one desires at a single click of the mouse. e-commerce benefits consumers by providing them convenience, high speed , low cost, desired customization, personalization and communities. This would certainly reduce the time cycle process within .

E-commerce brings organization and customers closer . It benefits organizations by expanding the marketplace, creating a cost savings, improving business process and promoting interactivity. It also benefits society by improving the standard of living and delivery of public services.

Empowerment is the process of enabling or authorizing an individual to think, behave, take action, and control work and decision making in autonomous ways. It is the state of feeling self-empowered to take control of one's own destiny.

The most important perspective employees’ empowerment in e-commerce is the ability to make decision for customers. By giving more flexibility to access information for example internet , intranet , EDI and other access to global regulations and latest informations employees are able to improve employees’ empowerment. The employees will have sufficient alertness of the complaints and are able to handle the complaints instantaneously and efficiently. Since then , employees will have no problem convincing customers to stay with the services provided.

FACILITATES CUSTOMERS SUPPORT

E-commerce also can facilitate customer support because it can provide unlimited shopping hours for customers to place their order as it is run on a 24 hours basis.E-commerce facilitates customer support by providing a wide range of technological solutions and communication opportunities . Retaining customers by satisfying their needs is the core of customer service. By enabling customers to find detailed information online, customer service can be greatly improved.

Apart from that , retaining customers by satisfying their needs is the objective in customer service for example managing customers feedback , complaints , recommendation is essential in enhancing customers support.